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            February 21, 2001: 
              Features 
             
             
            Paying 
              the price for Sports 
              Bowen's new book questions the value of college athletics 
            In their 1998 book The 
              Shape of the River, former Princeton president William G. Bowen 
              *58 and former Harvard president Derek Bok examined a set of 90,000 
              alumni, from classes entering 30 selective colleges and universities 
              throughout the country in 1951, 1976, and 1989, to assess the impact 
              of race-sensitive admission policies.  
               
             
            In 
              the Big Leagues 
              It isn't all fun and games for executives in today's pro 
              sports leagues 
            by Matt Golden and Dan 
              White 
            Sport is no longer simply 
              about competition; it's about event presentation, stadium financing, 
              television contracts, player egos, public expectations, market size, 
              sponsorships, and revenue sharing.  
               
            
            
            
             
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