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            Web Exclusives: 
              Under the Ivy 
              a column by Jane Martin paw@princeton.edu 
             
            December 
              4 , 2002: 
               
              Sugar, Sugar 
              How a junior's run 
              for office turned into campus legend 
             When I worked at PAW, I used to say that I could pick up a back 
              volume at random, thumb through it, and invariably find a name, 
              news item, or other tidbit of interest (at least to me, my coworkers 
              might point out). I once stumbled across the birth announcement 
              of one of our older, longtime class secretaries  in his father's 
              class notes section, circa 1915 or so. I discovered pieces by now-famous 
              writers and articles about notorious events as well as quotes by 
              alumni celebrities they surely had forgotten they ever gave.
              I was delighted when I first tripped across John McPhee '53's 
              On the Campus columns, written in his senior year. Already marked 
              by the journalistic, straightforward yet poetic voice that would 
              earn him the Pulitzer Prize, his columns are generally serious, 
              but with a dry humor that make them a pleasure to read even 50 years 
              later. One 
              of my favorites, from May 1, 1953, describes the Joe Sugar Riots. 
              During the spring of 1953, a warm evening drew a band of juniors 
               friends and supporters of Joseph Sugar '54, a candidate for 
              class president for the upcoming year  out of their rooms 
              in Henry and 1901 Halls. "Employing pyrotechnical novelties 
              and bugle calls to accompany contorted cries of Sugar's name, The 
              Friends of Joe Sugar collected a mob of about 800," reported 
              McPhee. Unsurprisingly, perhaps, the cries of "We want Sugar" 
              soon morphed into "We want whiskey" as the crowd made 
              its way to the Nassau Tavern (which had recently begun cracking 
              down on its sales of liquor to minors) and thence to Nassau Street, 
              where the group blocked traffic for 15 minutes. 
              "It was at this point that some persuasive oratory by Dean 
              F. R. B. Godolphin '24 was delivered from the bumper of an automobile," 
              McPhee continued. "Said the Dean: 'Knock it off!'  and 
              with that the Sugar-riot dissolved."
              But with the single-minded devotion to extended pranks peculiar 
              to Princeton undergraduates, the joke continued, with sugar lumps 
              emblazoned "Joe" given away, his name whitewashed across 
              one wall of a building, and Sugar endorsements by "a visiting 
              singer, a Dixieland band and two proctors."
              The man in question protested his innocence, according to McPhee: 
              "The Friends of Joe Sugar know more about this than I do," 
              he said. "They like the sound of my name. They think it's euphonious." 
              It's unclear if all the commotion helped Sugar's campaign; indeed, 
              a few faculty members doubted his very existence. And, alas, McPhee 
              was not around the following year to report on the success, or failure, 
              of Sugar's run for office. However, in the May 17, 2000, issue of 
              PAW, '54 class secretary Dick Stevens had this to say: "Wonder 
              of wonders  when the group attended a cocktail party hosted 
              by Charlie Biddle '51, guess who signed in early? None other than 
              the class icon Joe Sugar, who caused campus riots almost 50 years 
              ago and who has been a rallying point for '54 through the years. 
              If Sugar gets there first, it's an event. Amen!"
              Still euphonious after all these years.   
             
             
             Jane Martin 89 is PAW's former editor-in-chief. You can 
              reach her at paw@princeton.edu 
              
              
              
            
             
               
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